NEC Baby Formula

Key Requirements for Inclusion in the Litigation

The potential client pool includes the families of premature babies who used cow milk formula.  A premature baby is defined as a baby born prior to 37 weeks gestation.  Premature babies often have underdeveloped intestinal tracts.  This seems to play a key role in making the baby susceptible to toxic cow milk.  Major brands of this formula are Similac and Enfamil.  

Then there has to be diagnosis of NEC.  The condition causes perforations in the intestinal tract that allows bacteria to enter.  There is a potential fatality rate of about 20% if the baby weighs over 5.5 pounds.  That goes up for babies that weigh less.  This is a rare condition.

How To Get Cases

Marketing spends for this tort are going to be high.  In terms of accessible marketing reach, it reminds me of Paraquat in terms of rareness of the claimant pool.  Yet the companies involved are fairly ubiquitous.  On a cost-per-lead basis, this could run several hundred dollars, with a conversion ratio of sub-12%.  On the other hand, the investment could be worth the return if the science breaks through, and these large companies seek to avoid the bad publicity related to harming premature babies.  

Disclaimer:  As with any Mass Tort Minute post, framing any unfortunate medical situation as a potential marketing opportunity risks minimizing the anguish of the affected individuals.  We take that very seriously.  At Mass Tort Minute we believe that marketing content is a key piece in the access to justice for the affected individuals.  Law firms need to stay in business in order to help, and marketing is key to that.